Going for an Aussie pub crawl by helicopter

Heading out for a beer in Australia could almost be considered a national sport but in the vast Australian outback, great distances (and crocodiles) makes being social challenging.


So now some helicopter firms are turning this into a business opportunity.

The Experience Economy is a weekly series exploring the trend of consumers placing a higher value on experiences than in things.

Reporter: Timothy McDonald. Producer: Pamela Parker

You may also like...

Leave a Reply

Your email address will not be published.